It's time to change the world of pet food for good

WHO ARE WE?

Hi, we're Tails.com.

A pet food subscription company with a big mission. We believe there should be no average dog food because no dog is average. So we deliver 100% tailored nutrition to each and every dog we serve.

It all starts with a few simple questions about your dog’s age, breed, activity level and flavour preferences. Then our experts create a one-in-a-million kibble blend – just for them. Everything they need and a taste they love, delivered to your door every month. It’s pretty clever stuff.

We’re cooking up big plans. Having created an entirely new category in pet food, we’re scaling fast in the UK and Europe – backed by Purina, one of the world’s largest pet food companies.

In 2024, we became B Corp certified. But it's more than a badge, it's how we operate. Every member of our team is committed to upholding high social and environmental standards, to create a better world for dogs - and humans - for generations to come.

We’re working together towards a common goal – to change the world of pet food for good.

TAILS.COM THROUGHOUT THE YEARS

2014

1st deliveries

We opened our 1st Factory in Heathrow and our first office "Kew Foot Road".

Started our Monday Midday Meeting "MMM" to discuss how the business was going, sharing projects others are working on and welcoming new Pack members.

2015

1st birthday

While celebrating our 1st birthday, we launched our 15 wet food recipes and our first ever TV advert.

2016

Made our MILLIONTH bag

This year marked the MILLIONTH bag produced. We launched our 1st treats: Dental Dailies & released 1st puppy recipe.

2017

Updated look for the brand

This year saw us overhaul our branding. We then launched good dog treats. And one of our office dogs Noodle ate the company credit card (photo available)

2018

We hired our 100th pack member

Not only did we welcome our 100th Pack member, we received investment from Nestle Purina Petcare. Our L&D offering began rolling out our first ever official "inDOGtion" (that is an induction for those not at tails.com).

2019

We published our first book, The Happy Dog Cookbook

Alongside our book launch. Our pack celebrated our French launch by cycling to Paris from Richmond.

2020

EU expansion

We launched in Germany and 5 other European countries, opening our Amstelveen factory. And released our first and only hit single, Raise The Woof! Which was heard all over the world.

2021

Republic of Cats launched

Moving into the cat world, Republic of Cats was born and within that year we produced our 10,000th bag.

2021

Back in person

Being back in person we held our first event, Bark Run! Following the success of our other launches we released our premium wet food range.

2022

New launches

As of February we officially released tails.com in Sainsbury's and Ocado. Meanwhile launching our flea and tick subscriptions.

2023

Nestlé acquisition

Nestlé acquires the remainder of Tails.com shares. We keep doing things our way but gain even more support and expertise to make a real difference in the world of pet food.

2024

We turn 10!

Tails.com gets a 10th-anniversary glow-up and a big idea: Never Average – because there’s no such thing as an average dog.

OUR PACK VALUES

At Tails.com, our values are not just words, they’re how we show up as a pack!

They guide how we work together, how we delight our customers and how we continue to innovate. These values ensure we create a culture where people can be bold, can drive results and always share the same goal, changing the world of pet food for good.

PACK INSTINCT

What does it mean?

We're a pack. That means there's no room for egos. Just a relentless, shared drive and joy in the chase. We don't shy away from feedback - and we never miss a chance to celebrate wins.

How do we do it?

Trust deeply - knowing we achieve more together.
Challenge with kindness - focus on growth, not judgement.
Champion respect - embrace openness and diverse perspectives.

BOLD CURIOSITY

What does it mean?

We set pace: fast when it matters, thoughtful when it counts. Data, experience and sharp judgement guide our choices, knowing every answer is inside Tails.com. We embrace smart risks and learn from every move we make.

How do we do it?

Take a leap - seek new perspectives to unlock original ideas.
Stay nimble - mix insight and instinct to make decisions at the right speed.
Commit bravely - use failure as feedback to learn, adapt and keep moving.

PURPOSEFUL RESULTS

What does it mean?

We put customers at the heart of every decision, solving real needs with care, insight and ambition. Purpose drives our priorities and ownership fuels our success. Pragmatism is our friend - we commit, deliver and finish strong.

How do we do it?

Own it - be accountable to drive change.
Zero in - spend your energy on what matters most.
Move forward - choose meaningful progress over perfection.

MENTAL HEALTH FIRST AIDERS

Our pack is everything! We genuinely care about everyone’s health and happiness. It’s not just about getting things done; we know life is about so much more. We’re all about making sure everyone feels fully supported and valued.

We understand that life can sometimes feel overwhelming, and having someone to chat to can really make a difference. That’s why we wholeheartedly support the role of Mental Health First Aiders. Whether you work in one of our offices or remotely, none of our pack members should have to face challenges alone, there’s always a lending ear when it’s needed.

BEING B CORP

People, Pets and Planet.

We are here to change the world of pet food for good - we make sure that feeding Tails.com is always beneficial to People, Pets & Planet.

We fundamentally believe that being a better business will make us a stronger business.

Each year we’ll publish our impact report which will give you an insight into how we are embodying B Corp throughout our business. From maintaining a top-notch 92% customer satisfaction score, to continuing our 100% renewable energy use and supporting StreetVet with over £49,000 in donations, this report truly showcases the heart and hard work of every single member of the Pack.

DIVERSITY & INCLUSION

At Tails.com, we believe diversity, equity, and inclusion are essential to building a workplace where people feel valued and inspired to do their best work. We’re intentional about creating space for different voices and perspectives, because we know that’s how innovation and real collaboration happen.

Our commitment goes beyond words and we proudly practice inclusive hiring to ensure fair opportunities for all, as well as celebrating the richness of our team through a calendar of events, cultural celebrations, and acknowledgements that honour different backgrounds. By making sure everyone feels seen and supported, we create a place where people can be their true selves and show up proudly.

PERKS OF THE PACK - BENEFITS WORTH BARKING ABOUT

Health

We offer private health insurance (including dental and optical) to employees with the option to add family members through our provider, AXA.
We’re always super excited to welcome
a new mini member to the Pack – Tails.com will top-up your statutory entitlement to make sure you receive six months of leave at 70% average pay.
Balance

To boost mental and physical wellbeing we work a 9 day fortnight. Essentially this means out of every 10 days we work 9 - we take every other Friday as a non-working day (unless there’s a bank holiday).
We’ve embraced the benefits of hybrid working, empowering our Pack members to work in a way that optimises wellbeing and productivity.
Our dogs and yours

It’s no secret, we love dogs. So we allow our team to bring their canine companions to work with them.
Dogs keep us focused on what matters most – them.
We also offer a 50% discount on Tails.com for your dog or you can gift this to a friend or family member.
Time for you

25 days holiday in your first 2 years, increasing to a maximum of 27 days, plus bank holidays.
There’s a whole world out there – and we know that travel can recharge our batteries and spark creativity. So you can apply to work from anywhere for up to two weeks every six months (pro-rated for those on part-time hours).
Paws for a Cause

Each year, we give our pack a day to volunteer with an organisation they love.
Our "opportunity bank" has plenty of options, focusing on wildlife, nature, and community projects. There are so many great opportunities to explore!
Development
In house L&D team, with access to year round courses to help drive your development.
Progression opportunities both laterally and vertically, giving you the opportunity to grow and develop.