Changing the world of pet food for good

We’re tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff.

We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast in the UK and Europe – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing.

Together, we’ll change the world of pet food for good.

Build a powerful brand

At tails.com the Brand team defines our brand strategy and partners across the business to creatively bring this to life across all customer touchpoints (physical, digital and experience). The team is part of the Brand & Proposition Group, and is made up of the core Brand team, the Creative & Content team and the Product Development team.

Sound like a team you want to join? Here’s how you’ll make a difference:

The role

The Head of Brand leads the talented & passionate team who are building a powerful tails.com brand across all our markets. This senior brand leadership role stretches across the brand mix, from planning and strategy to bringing our brand to life through transformative brand big idea creative & communications across customer touchpoints.

The things you’ll do

• Brand Strategy & management - working with our Brand Director and key agency partners you’ll define the tails.com master brand strategy (promise, positioning, messaging and identity (visual and verbal)

• Development of our brand creative platform - deliver our brand big idea and campaign creative assets for the full funnel and drive our brand big idea through the full customer journey

• Guide our brand localisation - partnering with our country teams to understand the needs and nuances of local markets, leading the brand country teams to develop and execute effective localised toolkits of our master-brand creative

• Line manage our core brand team, creating a culture of high-performance in partnership with other key teams across the business, inspiring with context and direction

• Serve on the brand leadership team as a key part of our new Brand and Proposition Group - your peers will be our Head of Content & Creative and our Head of Product Design)

The skills you’ll bring

• Substantial brand leadership experience, ideally across a mix of iconic and fast-growing / newly established consumer brands (B2C and D2C)

• Inspirational creative flair & deep expertise across the brand mix (with a special focus on campaign development and brand identity)

• Global / pan-European perspective - you thrive building a brand across multiple markets as you’ll be leading the localisation of our brand in new growth markets

• A natural and inspiring leader who will help our brand team to do the best work of their lives whilst role-modelling the tails.com values

What next?

If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you! If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic.

Here’s a taster of how our recruitment process works:

1. Once we have reviewed your CV, if successful you will be invited to speak with our Brand Director for a 30 minute video call. 

2. The next stage will be a another video call with someone else within the Brand team. 

3. Our final stage will be a video interview, where you will complete a task which will be presented during the interview, with a Q&A. 

Our Commitment

We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at tails.com.

During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.

What's in it for you?

• Competitive salary, reviewed annually.

• Flexible core hours, giving you true work life balance.

• Hybrid role to ensure this role works for you.

• 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days.

• 9/10 day working week - meaning every other Friday off to enhance your wellbeing without a reduction in pay and leave allowance.

• Optional 5 days unpaid leave and 1 paid volunteer day each year.

• When you need a change of scenery, you can work from abroad 2 weeks every 6 months.

• Health insurance for you, paid by tails.com (starting mid 2023) & discounted gym membership.

• Extended maternity, shared parental and adoption pay. Up to 6 months at 70% pay, linked to statutory parental pay.

• Flexible paid care leave to support immediate dependants, people close to you and pets.

• An external financial coach to support a range of topics - debt management, savings and investments.

• Vet service - to support with all pet related questions.

• In house L&D team, with access to year round courses to help drive your development.

• 50% discount on all tails.com and 40% on Republic of Cats products.