PR Executive

Job description

Pitch stories, strategies – and the occasional tennis ball 


Meaty coverage.

Securing coverage from journalists, partners and influencers - that’s a given. But lobbing a well-loved tennis ball into the air? That’s the clue to what sets us apart.

We’re Tails.com, and we’re here to keep our four-legged friends stay happy and healthy, creating a different nutritionally-balanced recipe for each and every dog. Join, and you’ll be right at the heart of a business that’s changing the world of pet food. No wonder we were voted ‘Tech Business of the Year’. 



A TASTY RECIPE


Moving quickly. Learning fast. And constantly going one better for our customers and their dogs – that’s the Tails.com way. Our whole business is built around phenomenal service and game-changing products. With so many dogs joining us at work every day, we never forget what, or who, matters most. 
When it comes to media, that means supporting our brand manager across the Tails.com consumer and corporate PR strategies. From planning and development to putting the finishing touches to a story, you’ll cover the lot - hand-in-hand with our PR agency. Then you’ll crunch the numbers and pore over the sentiment, to make sure everything we do encourages trials and grows our dog base - as well as telling our story to the London tech community.



YOU’RE A NATURAL


Commercially-savvy, you’ve got one eye on the coverage, and another firmly on the bottom line. You’ll also relish the personal learning and career development opportunities you’d expect from a start-up – with support from a senior team that’s here to boost your career. 
On top of all this, you’ll share the same ambition and entrepreneurial spark that makes Tails.com a brilliant place to work. (Healthy snacks, great coffee and our dog-friendly office in Richmond help too.)

Requirements

PR & Comms Strategy

Support the Brand Marketing Manager through planning, developing and implementing the consumer and corporate PR strategy.Lead and develop our consumer lifestyle and corporate business stories through campaigns, press office management, CSR programmes and influencers/media partners.

Lead and develop communication campaigns that drive deeper messaging, thoughtfulness and can integrate further with wider marketing activity (Social Media, SEO etc).



Securing Coverage

Pitch to journalists/media partners and secure coverage, features, editorial, spokesperson placement etc across consumer lifestyle and trade/marketing media.

Identify industry award opportunities and manage submissions.



Reporting

Analyse and report on media coverage and impact on wider business objectives inc. trial subscriptions, active dog base growth and interest from the London tech community/potential future business development partners.



WHAT’S ON OFFER

  • Competitive basic salary to suit your experience
  • Generous employee share options
  • 23 days’ holiday, with more the longer you stay
  • Discounted tails.com dog food for you or a family member or friend
  • Regular after-work get-togethers
  • A dog-friendly office