Performance Marketing Executive

Job description

We are looking for an experienced, enthusiastic and data led marketing executive to join our expanding Performance Marketing team.

You’ll be in a high impact commercial role, making an important contribution to our growth plans at home and abroad. Driving some key acquisition channels, with high growth potential, rigorous testing and learning will be essential to success.

You’ll deliver direct response campaigns across print and digital, working closely with the rest of the marketing and creative team.


ABOUT US

Tails.com launched in July 2014 with the aim of changing the face of pet food in the UK and beyond.  We are already well on our way to achieving this, with over 80,000 customers across the UK and ambitious growth plans in place.  We have over 100 exceptional employees, many of whom joined tails.com with experience of growing other well-known companies (innocent drinks, graze.com, LoveFilm and Amazon to name a few). Key to our success is a strong emphasis on our people, and we have been widely recognised as an exciting high growth company, scooping 4th place in the 2017 Startup 100 awards, Product of the Year in the 2016 Startups Awards, and membership of the 2017 Future Fifty.

More information about us can be found on our website and company LinkedIn profile.

Requirements

Key Responsibilities

Reporting to the performance marketing manager, you’ll be responsible for:

  • Acquiring new customers and improving the efficiency of three key marketing channels - affiliates, customer referrals and inserts

  • Liaising with affiliate partners to ensure a full programme of activity and looking after the day to day running of affiliate campaigns

  • Developing print and online assets, from briefing copy and creative, to analysing performance and providing feedback for landing pages, affiliate banners, emails and so on

  • Analysing and reporting on success of performance marketing campaigns across your channels

  • Improving performance through testing and learning - for example through new landing pages, print creative or new affiliate partners

About You

This role is perfect if:

  • You’re a good communicator - prepared to pick up the phone and chase leads, negotiate deals and follow up on campaign performance

  • You’re target driven - always analysing past campaigns for ROI and using these learnings to estimate impact of future activity

  • You have previous experience in one of the following - affiliates, customer referral programmes, inserts

WHAT’S ON OFFER

  • Competitive salary to suit your experience

  • Generous employee share award

  • 23 days holiday per year (increasing by 1 day annually up to 27 days)

  • Flexible core working hours

  • A fantastic entrepreneurial work environment, free breakfasts and great coffee

  • Discounted tails.com dog food for you or a family member or friend

  • Regular after work activities and team events

  • A dog-friendly office

  • Huge potential for career growth as we grow our business to change the world of pet food for good